Business Strategy

How to Use TikTok for Business in 2023


How To Use TikTok for Business in 2023


tiktok for business 2022

It is no secret that TikTok is now one of the best platforms when it comes to going viral and making a name for yourself. Thanks to its healthy algorithm, users of the app are still able to discover new and fresh content much more easily than on competitor platforms like Facebook and Instagram. 

For this reason, when it comes to growing your business organically on social media, other platforms just can’t compete with TikTok. Choosing other platforms like Instagram and Facebook can be unreliable because of the market saturation and unforgiving algorithms. When it comes to scaling your business and finding new opportunities for growth, TikTok is your best friend.

Read on to find out why you should be using TikTok for your business in 2023.


Identifying Your Audience on TikTok – It Isn’t Just “Young” Folks


identifying audience tiktok

According to TikTok, 1 billion people use the app each month. That is a hefty number, but where do you start when trying to find your place on the app? It’s easy to get lost in a space that is becoming saturated with content creators, so it is wise to come up with a plan to stand out.

TikTok hosts 1 billion users every month, but who are they, exactly?

According to a study from Pew Research, most TikTok users are under 30 and in the United States. This means that more than half of the users on TikTok are Gen Z and millennials: people are born between the years of 1981-2012, meaning the users are between 9 and 40 years old. Older audiences do use TikTok as well, just not as much as the younger populations.

Of these Gen Z and Millennial users, over half of them are female, making this a great platform to reach female decision-makers. Knowing these stats will help you to position your business on the platform and set yourself up for success.


Picking a Niche

In order to establish your voice on TikTok, you’ll need to advertise to a specific demographic and pick a niche that is relevant to your brand and the products you sell. It is highly unlikely that a 9 year old girl and a 40 year old woman would be interested in the same things. So where do you begin?

There are several worlds in the TikTok universe. Not everyone wants to see the same kind of content, so creators use hashtags to make it clear what they’re all about. There is CleanTok, WitchTok, tutorials, binge eaters, dancing (this is a popular one), and more. Before you decide how you will position your brand, explore the app and see which audience resonates with your business the most. In the end, creating content is all about providing value. There is a place for everyone on TikTok. You just have to figure out your customer avatar, and build out your content strategy from there based on how you can best provide value to your specific prospective customers.


Best Practices and Trends on TikTok for Businesses in 2023

TikTok videos often go viral on many platforms, not just TikTok itself. Some of the best practices you can follow for your business on TikTok in 2023 is to just be trendy and consistent. There are always new trends rolling out the gate, giving you more ideas for fresh content and keeping you relevant.

Some trends don’t last as long as others. The one thing that never seems to go out of style is attaching a trending song to your video. Most creators go viral by dancing to a song, but the video can be anything. Create a video ad with a trending song attached, and watch the views grow.


Creating a TikTok Business Account

grow business on tiktok

At first, it may be intimidating to use TikTok for business because of all the fun and quirky video content that lives on the platform. But don’t forget, TikTok is for everyone. Follow these steps below to learn how to get started:

1) Create an account and set your username

2) Switch to a Pro Account

3) Account type: Business

4) Select a category

5) Select gender

That’s it!


Creating Video on TikTok – Getting Started with the Basics

Check out the video below for some information on how to get started with your first TikTok video.


Add Music and Effects

TikTok is most known for lip syncing videos. It is very similar to, which was very popular back in 2016 and merged with TikTok in late 2018. There are two ways you can add music to your videos on TikTok

You can either create your own sound or add a sound from the music library. There are several genres to choose from. The second option is usually what people go with. It is easier to get on trending that way. After the sound is selected, the video is ready to be shared.


Following Trends

If your business is new to TikTok in 2023, you might feel lost and wonder where to start. With all these other businesses and creators putting themselves out there for a long time, joining the party may feel a bit daunting. The app has been around for a while now, and it can be confusing to know which trends to follow.

There is good news. There is a place for everyone on TikTok, including your business- what a relief! You don’t have to follow every trend out there, only the ones that are relevant to the product and services you offer.

TikTok is known for mostly two things, and both can be very flexible, meaning you can be creative with your video ideas. Lip syncing and dancing TikTok videos are the main ones that most people see circling the internet. Your marketing strategy could be as simple as shooting a product video and attaching a trending song, then using relevant hashtags.

Voila! You are now a TikToker.


Advertising Your Business on TikTok – How to Launch Successful Campaigns in 2023

influencer marketing on tiktok

You have decided who your ideal audience is for your business and have done research about all the TikTok trends. Perfect! Now, what is the plan for creating a strategy and putting your product in front of your ideal customer?


TikTok Influencer Marketing – How Brand Deals Improves Visibility

Get your ducks in a row by first mapping out potential influencers you want to reach out to. Having an influencer promote your product is almost guaranteed to get you customers very quickly. Although influencers can all be great, it is wise to pick ones that focus on a particular niche and are relevant to your brand.

One thing that will never fade away in the world of marketing (especially on social media) is the power of influencers and the trust of their followers. If they’re honest with their followers and genuinely believe in your product, it only helps you build loyal customer clientele.

The goal in a business/influencer partnership is for it to be mutually beneficial. You have to give something to get something. If your business is small and just starting out, micro-influencers, or influencers in specific niches with less than 100k followers, are your best friend. If your brand is bigger and already established, reaching out to influencers with more followers is good, too.


Native Ads- Drive Traffic to Your Page

Native advertising is a non intrusive ad format that blends seamlessly with the page or website it’s hosted on. Having banner ads and pop ups can be very off putting to some people, and have a vibe that is off brand.

Recently, TikTok launched Spark Ads. It’s a native ad format that enables brands to leverage organic TikTok features in their advertising. 

The best part of Spark Ads is that they are built for you to work with an influencer who has already posted about your product or service and leverage that content to be seen by even more people. This makes the content feel even more authentic than a traditional ad.

How do you implement Native Ads?

1) Get authorization from the influencer to use their content for an Ad

2) Copy the code sent from the creator into text bar and click ‘search’

3) Confirm

4) Choose post from your creative library


Spark ads is a TikTok tool you’ll want to use for your business in 2023. The way it blends in-but also stands out in a good way- is a great way to get your ideal audience to notice your brand.



If you’re familiar with Snapchat, you probably know what AR filters are. They are augmented reality filters that brands create for consumers to usein a fun way. If you can master them, they can drive a serious ROI for your business.

TikTok has recently implemented these filters, which are also called TikTok lenses. They can be created in 2D and 3D effects. It can be as simple as a mask and stickers, or morphing the look of the user. The more interactive the lens is, the better.

If you sell makeup or skincare, you could create a lens that allows the user to virtually ‘try on’ the product, add bubbles that they can pop, etc. the options are limitless.



TikTok has numerous opportunities for a business of any size to grow and flourish. It is a whole world of its own. If you’re not using TikTok for your business in 2022, then get with the times and join this miraculous platform that can take your brand to new heights.