Creating a Modern, Thriving Direct to Consumer Manuka Honey Brand
Bees & Trees has an amazing product - small-batch, hive-to-jar New Zealand Manuka honey.
Never heard of Manuka honey? It's an amazing gift from nature that can support your immune system, encourage digestive health, and be used topically to treat acne, wounds, and even ear infections!
When we first met the Bees & Trees team, they were totally reliant on in-store/retail sales with few online customers. With an outdated website and little to no digital marketing strategy in place, they hired us to transform their web presence and grow their online revenue.
The first step in transforming Bees and Trees’s online business was to create an educational, modern, and easy-to-use website with the consumer in mind.
Once we had a great website product that we knew would nurture and convert potential and current customers, we set out to establish customer acquisition channels via Facebook ads and SEO practices.
Finally, social media, blog content, and email marketing strategies were implemented to increase the longevity and engagement-level of customer relationships.
Upon the launch of the website and our marketing plan, Bees & Trees has seen a steady increase in new customer engagement, return purchases, and website traffic. The conversion rate of the website increased from 1.2% to 4%, the average order value has increased from $39.65 to $80, and the company has grown by over 300% in two years.
We are excited to see where the future takes us with this awesome brand!
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