Increasing Website Conversion Performance and Traffic for Ekso Bionics

THe client

Ekso Bionics

Since 2005, Ekso Bionics has used exoskeleton technology to enhance natural abilities and improve quality of life. They are the leading exoskeleton company to offer technologies that help those with paralysis to stand up and walk, enhance worker capabilities globally, and provide research for the advancement of R&D projects intended to benefit U.S. defense capabilities.

Their Goals

Ekso Bionics reached out to us at SeedX after going through a very costly year-long website project only to end up with a product they were not happy with. Their website when we first saw it was extremely slow-loading, which impacted their traffic, search engine listing, and conversion rate, it was not mobile or tablet optimized, and there were many problems with the overall design and functionality for both their English and German websites.

The Ekso team was also in search of SEO content creation to both drive more traffic to their website and to enhance current sales efforts. In the past, they struggled to find a team that could create written content that was accurate, insightful, and high-level enough for their audience of educated medical device buyers.

Our initial goals were to:

1. Optimize the website for speed, mobile and tablet devices, and on-page search engine optimization for both the English and German websites

2. Create content that is engaging and drives forward thought leadership in the medical device space

3. Drive more targeted traffic to the Ekso Bionics website

Solution

Our Solution

To begin our work with Ekso Bionics, we conducted a full-scale analysis of their website and tech-stack and interviewed stakeholders on their sales and marketing teams.

In doing so, we were able to identify and implement best practices for improving their English and German websites and building content that made a meaningful impact.

SEO CONTENT

Engaging Research Article

Ekso Bionics relies on SeedX for content writing and development to aid their sales and SEO optimization efforts. We have become near experts in biotechnology related to eksoskeletons in order to fulfill their needs as content creators. These efforts have led to an influx of new traffic and support for sales staff as they have intelligent content to share with potential customers.

Robotic Exoskeletons for Multiple Sclerosis Patients

Multiple Sclerosis (MS) is a leading cause of disability, affecting more than a million people in the US. There is no cure for MS, but there are treatments that can help slow the progression of the disease. [1] Exoskeletons present a more advanced and better rehabilitation solution for patients with MS to recover their mobility skills. And with the recent FDA approval, they might become an integral rehabilitation method in rehabilitation centers. This article explores multiple sclerosis, its causes, symptoms, and the application of exoskeletons in the treatment of MS.

What is Multiple Sclerosis?

Multiple sclerosis is an inflammatory neurological condition that affects the central nervous system – optic nerves, spinal cord, and brain. It is commonly diagnosed in people who are between 20 years and 40 years. There is no known cause for MS, but research has shown that certain factors trigger the immune system to attack the central nervous system. The attack destroys myelin and damages the underlying nerve fiber. This disrupts communication signals from and to the brain, producing symptoms like memory problems, fatigue, paralysis, numbness, blindness, pain, etc. MS symptoms manifest differently in each patient, and they may be temporary or long-term. While there is no cure, medication and physical therapy can be used to manage its effects.

Marketing Website Optimization

To improve the Ekso Bionics website’s performance, we took a 360 approach to improve the asset.

First, our development team did a full-scale audit of their technology stack and incorporated changes to increase speed and functionality. Secondly, our design team reviewed and re-worked their desktop and mobile/tablet designs to improve user experience. Lastly, our design and development teams worked together to manage trade-offs and create the best possible end product for Ekso Bionics’s specific needs.

homepage EN

homepage DE

Results

The Outcome

Upon the optimization of their website and our marketing plan, Ekso Bionics has seen a steady increase in new lead engagement and website traffic. We are excited to see where the future takes us with this awesome brand!

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